Women & Alcohol

User Research

 

About | The Canadian Women's Health Network (CWHN) partnered with the Liquor Control Board of Ontario (LCBO) to examine how young women perceive risks, health impacts and media messaging in regards to alcohol, to better understand and address the rising levels of consumption within the demographic.

Contribution | Two person team – co-facilitation, qualitative data synthesis & report writing

Time frame | 1.5 Months

 

Research Study Preparation Materials

Above is a snapshot of our preparation materials including schedule, focus group questionnaire, research outline and insights. I was approached by CWHN to support the project as a freelance researcher. I co-facilitated the two focus groups, and was solely responsible for processing qualitative data, and producing a summary report.

 

Report Snapshot & Key Insights